Tomorrow we will be at the @duration brewery in wild Westacre to share in the magic of the plant pickers, the field foragers and the hedgerow hunters….for a foraged brew is in the making! Blackberries and mugwort among the blend for the magical mists of late summer.
With herbal balms, soothing soaks and mineral scrubs…..we look forward to seeing you there.

So its been a while!......you know how it is? life gets busy you vow to focus on whats important and the list of whats important grows and morphs into a list of endless tiny chores...and you lose sight of whats important, what mattered to you when you started.
Ethica has been growing organically, so many of you lovely ethica devotees send your orders with notes of enthusiasm and encouragement and I am delighted to receive them...thank you!
We are sticking to our principles here and will always aim to. We listen to you and your suggestions, we continue to search for natural super plant extracts and oils to boost and feed your skin and we keep packaging as recycled and recyclable as we can.....we're keeping the magic going and we love your input so....drop us a line.

The light in the morning here in Norfolk is beautiful, sun lighting up orange leaves reminding us of the glow of summer past.
It’s getting chilly though and the air is cold...so when you’re outside protecting your skin is important in order to prevent dry, irritated or flaky skin.
Layer on the moisture in the form of a serum or light facial oil first thing then a moisturiser or balm to form a protective barrier when you go outside.
Oh...and remember the sunscreen. 😘

just flicking through photos from the glorious months that have gone and found this beautiful hazy summer snap from July...I was transfixed and blissed out. X

with Jasmine, almond and citrus blossoms filling the air Corfu reminds me to think of the sources of the fragrant pure essentials we use to make skincare and of how women thru the centuries have harnessed the intoxicatingly powers of mother natures plant life to enrich...soothe...heal and fragrance their lives....how fortunate we are!

Norfolk has been decidedly chilly these last few days. Frosty fields means the central heating goes on to keep us toasty.
The problem though is that hot radiators mean dry and dusty atmosphere which in turn could dehydrate your skin, sinuses and cause dry eyes.
A bowl of water in the room will help to humidify as will house plants and turning the thermostat down just a fraction will not only help to save your skin but will lower your fuel bills too...and can make you feel less like a hybernating bear!
Moisturisers are super important in the winter months for hydration and protection and an aromatherapy mist can help to keep your skin looking dewy and calm.
​check out our 'groovy mama' calming facial mist with mandarin, mint, lavender, petitgrain and ginger.
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While catching up over a cuppa this morning with a lovely friend of mine and chatting, as we do. about skincare...ageing..moisturiser etc. My friend asked "how do I know if my products are actually worth what I'm spending?"  The answer in many cases with massive cosmetic companies might be 'NO' as much of the cost of each product is contributing towards massive advertising campaigns, glitzy and copious packaging, manufacturing cost etc....makes you wonder?   The difference with small batch, artisan production is enormous. Firstly we just don't do huge advertising campaigns, we try our best to spread the word using social media, leg work and the network of our own happy customers. Secondly we have much smaller food chains, no factories, less staff. Thirdly...speaking for ourselves...we use minimal packaging in our attempts to remain ethical. We don't believe that the customer should be paying for boxes or cellophane or unnecessary leaflets full of promotion. 
The money our customers spend on our skincare products is paying for honest, organic ingredients in sufficient quantity to 'make a difference'......no bells and whistles....just honest to goodness skincare.

so we've been playing in the bath this week!....with our lovely new selection of bath milk bombs. 
Instead of just using mineral salts (very restorative, muscle soothing and detoxifying) and essential oils (therapy for just about everything!...calming, rejuvenating, cleansing, toning....mother natures medicine!) We have been adding ground up botanical elements to boost our bombs with potent plant power.  Moroccan rose buds (we sourced these last year in Essaouira from a fabulously crazy herbalist) and English chamomile flowers, Lavender from our home county here in Norfolk and Mint...and Lemon Verbena....and Green tea.   This gave us gorgeous fragrant bath bombs with healing benefits and a pretty bath but it wasn't enough!...MORE! we cried....and so we added Hymalayan pink crystal salts (some of the purest elements you can find.....and then we added coconut milk powder to soften your skin and make a madly marvellous milky bath fit for Cleopatra herself!   The end result of our chemistry is a range of bath bombs unlike any known to woman or man....softening, luxurious, delightfully fragrant and pretty as a picture....we hope you will love them as much as we do. xx

Himalayan pink crystal salt is hand mined from the salt lakes which were once buried beneath lava in the mountains. Some of the purest and most mineral rich salts on earth.
The trace elements and minerals Himalayan pink crystal salt contains have super health benefits for us including the relief of muscle cramps and stress, cleansing of toxins and lowering of blood pressure....to mention but a few. We have blended nourishing coconut milk powder with Himalayan crystal salts and Dead Sea salt and blended two gorgeous bath milk soaks for the most luxurious, soothing and relaxing bath ever. Sandalwood amyris and neroli make for a decadent and exotic experience in our 'delicious ' bath milk soak while pink grapefruit, mandarin and may chang create a vibrant and uplifting bath to put some zing in your soul! ....Happy Bath Time !